Student and Graduate Publishing

EU Business School

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school. It is one of the world's leading business schools, delivering exceptionally comprehensive business education in a competitive and global learning environment. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the best of both North American and European academic curricula.

EU Business School has a global network with main campuses in Geneva, Montreux, Barcelona and Munich. Transfers between campuses are easily attainable and students are encouraged to make the most of such opportunities. Students can participate in intercampus exchanges within EU and with partner institutions in the U.S.A., China, Thailand, Malaysia, Taiwan, Mexico, Kazakhstan, Canada and Russia among others.

For over 40 years, EU has provided a quality education to students from all over the world. Our 100+ nationality average gives students a globally diverse environment with excellent networking opportunities.

EU’s Online MBA ranked number one in CEO Magazine’s 2015 global online rankings; EU’s on-campus MBA was featured in the top tier of the European MBA rankings. The QS Top MBA list 2012 has placed European University in the Top 35 European Global MBA programs out of a total of 200 top business schools worldwide.

All courses at EU Business School are taught by highly-qualified faculty members with a wealth of practical experience. EU faculty works with students on an individual basis to create a cooperative and caring learning environment.

EU offers innovative Bachelor, Master and Doctorate of Business Administration programs, with majors in Business Administration; Communication & Public Relations; Leisure & Tourism Management; Business Finance; Sports Management; International Relations; Entrepreneurship; and E-Business among others. We also offer a one-year Business Foundation program, which prepares students for our subsequent bachelor’s programs.

EU’s Online MBA program adapts its onsite MBA program to an easy-to-use web platform taught by acclaimed professors with extensive experience in online education. This blended experience also includes on-campus weeks giving students the opportunity to meet the faculty and colleagues.

EU Business School undergraduate curricula are in line with the Treaty of Bologna; the programs last three years (six 13-week semesters, 180 ECTS). Students also have the opportunity to complete their studies in two years if they take classes during two, intensive summer semesters. The bachelor’s/BBA degree core curricula prepare undergraduates to enter the business world. EU also offers students the option to obtain two independent, internationally-accredited Dual Degrees with Nichols College in the U.S.A. or Shinawatra International University in Thailand.

Business Administration
The most successful business leaders can integrate knowledge of finance, marketing, management and operations into effective business models. The BBA program prepares students for a full range of functions within the business world. Our graduates can move from a sector-specific role into a broader international management role, possessing the diverse skills necessary to do so.

Communication & PR
Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – constantly blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt.

Leisure & Tourism
Tourism is the fastest-growing industry in the business world. Our course provides a solid foundation in the theory and practice of tourism management and prepares you for a successful career within the tourism and leisure industry. In addition to industry-specific modules, our course options will enable you to develop a range of business skills applicable to the wider commercial market.

International Relations
The world in this new century is increasingly international. This is an ideal major for students who are interested in combining the breadth of global knowledge offered by international relations coursework and the skills acquired in business courses. You will learn to recognize, analyze and evaluate the role of major players, structures, and processes in business and politics.

Sports Management
The sports market is a multibillion Euro industry that is expanding as it receives more and more media coverage. Our program is packed with sports management theory, business, management and entrepreneurial studies, all related to the international sports world. Enhanced with real-world case studies, this program provides you with the tools you need in order to launch yourself in the sports market.

Business Finance
Finance is all about creating value for stakeholders. In competitive global markets, creating value is important for international businesses. This is what makes our major in business finance both challenging and enjoyable, and why a degree in it can lead to a career that is both satisfying and lucrative. This major will provide you with a comprehensive global financial overview and sound business ethics.

Digital Media Management
The digital technology that defines the present has brought about enormous changes in science, technology, entertainment and politics. This new program is designed to teach the modern manager how to harness and exploit digital media for the benefit of shaping corporate image, attracting clientele and creating a platform to sell and promote products.

Sustainability Management
Sustainability is one of the main topics in business today. This program combines the concepts of sustainability and management. The curriculum teaches students how to organize aspects of a company’s environmental, social and financial well-being, through comprehensive and balanced attention to its system of resources, while bearing in mind corporate and stakeholder interests.

Design Management
Design extends into every field. Theoretical and practical knowledge of design and its involvement in development, innovation and communication offers significant advantages for a manager. Under the academic supervision of Pierre Keller, former director of ÉCAL (École Cantonale d’Art de Lausanne), the Design Management program is the first of its kind.

Family Business
In a business environment characterized by intensified competition, family-owned companies face unique challenges. Participants learn how to leverage the strengths of family business management and successfully implement practices that drive high performance, shareholder loyalty and healthy family relationships.

Executive BBA
The Executive Bachelor of Business Administration (EBBA) is a one-year, two-semester intensive program designed for working professionals in middle or senior management positions and with at least five years of work experience. Its objective is to equip professionals with theoretical and conceptual knowledge, to strengthen their extensive work experience and prepare them for graduate studies.

Dual Degree Nichols College
In business, networking and developing partnerships are part of the new formula for success in the world of international economy. EU Business School and Nichols College have created such a partnership in the world of higher education. Both schools have the same core values: to deliver creative, cutting-edge business education to the next generation of business leaders.

Dual Degree Shinawatra
Joint degrees are part of EU’s ongoing mission to expose its students to varied global cultures, including those in and around the booming economies of Southeast Asia. The dual degree with Shinawatra International University (SIU) gives EU students the chance to complete the seventh and eighth semesters of the bachelor's program at SIU in Thailand. Shinawatra students are also eligible to complete their bachelor’s degree at the EU campus of their choosing, provided that they have successfully completed their first four semesters at SIU.

The MBA, Online MBA and Executive MBA degrees from EU Business School are internationally-recognized, graduate degrees that serve as passports to successful management careers.

The MBA study method, these programs effectively prepare students for leadership positions in the modern business world.

The Online MBA program adapts its onsite MBA program to an easy-to-use web platform taught by acclaimed professors with experience in online education. This blended experience also includes on-campus weeks giving students the opportunity to meet the faculty and colleagues.

International Business
Today’s successful professionals must come with a variety of skills which are adaptable to the diversity and international nature of the global market. This MBA major covers many different facets of how to do business in a world with rapidly dissipating borders. Students develop a broad understanding of the global economic playing field through extensive case study research.

Communication & PR
The major in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students not only learn the essentials of communication but gain the confidence and articulation necessary to become persuasive public speakers.

International Marketing
The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.

Global Banking & Finance
The MBA in Global Banking & Finance offers courses relating to the financial organization, operations and problems of the economy at large while stressing issues of financial management in business firms and financial institutions. It emphasizes the analytical foundations of the discipline and provides the student with the tools for dealing with important practical issues. This program prepares graduates for management positions in the fields of corporate finance, investment management and other managerial and financial fields, including management consulting jobs and corporate finance positions in other industries.

Leisure & Tourism
Tourism is the fastest-growing industry in the current business world. This course program provides a deep exploration of theories, practices and business models that make up tourism management, preparing MBA students for a successful career within the tourism and leisure industry.

The Entrepreneurship MBA develops key knowledge and skills in the fields of new product/service development, new venture creation and small/family business management. The management courses prepare for the challenges of growing a business and adapting to environmental changes. This program provides graduates with the framework and skills to become entrepreneurial leaders and managers in any organizational setting.

The setting and attainment of clear goals and objectives is the basis of success in business. Effectively leading a group of people to achieve this is, therefore, the fundamental skill of the business professional. By focusing on managerial and leadership methods and processes, the MBA in Leadership develops the innate abilities of each student to apply their own leadership skills to the needs and demands of organizations in an increasingly competitive and global economy.

This program prepares students to thrive within an e-business context and responds to the increasing importance of incorporating technology into the core of every business. Examining a very broad range of topics, from e-business architecture to usability, it is not primarily a technical course, but covers many of the relevant issues that managers face when working in internet-based environments: be it within a start-up or as part of a multinational operation.

Sports Management
The Sports Management MBA at EU Business School is an interdisciplinary program designed to teach management skills such as sports marketing and management, sports advertising, media relations and sports sponsorship programs. The industry offers diverse and dynamic opportunities ranging from involvement in professional sports to managing events and private, public and corporate health and fitness clubs. Increasing awareness of fitness and wellness and the popularity of professional sports results in marketing and media opportunities and sponsorships. Sporting events, whether they are small local competitions or large events with worldwide exposure, require professional managers to ensure maximum benefit for all stakeholders. The curriculum is designed to prepare students for a wide range of managerial positions in sport-related fields.

Human Resources Management
The Human Resources Management major focuses on increasing the strategic importance of the role that people play in a company’s performance. It outlines methods of effective talent scouting and management, as well as the trends and techniques necessary to build a top-notch team of professionals.

Design Management
Design is a ubiquitous discipline that extends into every career field. With the increase of social and virtual channels through which to promote company products and brands, a practical knowledge of design, current trends and how they affect corporate practices, is quickly becoming a key component of a good business education. Under the academic supervision of Pierre Keller, former director of ECAL (École Cantonale d'Art de Lausanne), the Design Management MBA program is the first of its kind at EU. Participants will gain a general understanding of design history and esthetics, as well as learning how to best apply them to good business and management practices.

Reputation Management
Media is everywhere today and the positive reputation of an organization is one of its most important assets. From crisis management to social responsibility to brand promotion, sending out the right message is germane to a company’s management of their reputation. Today, corporations are expected to offer more than just products and services, they must also act as market leaders and demonstrate ethical business practices. People with an in-depth understanding of the importance of reputation as well as the skills to implement a coherent strategy that will illustrate these traits to the general public are in high demand across all sectors.

Online MBA
To keep up with today’s busy schedules and upward corporate mobility trends, in 2012, EU Business School opened its online campus. Its flagship Online MBA program adapts its onsite counterpart to fit online needs with an easy-to-use web platform, acclaimed professors with experience in online education and on-campus weeks for a true blended experience. Upon completion of the program, students of the Online MBA earn a full and equal Master of Business Administration degree from EU Business School.

Executive MBA
The Executive MBA (EMBA) is meant for people who have already begun their careers, have at least five years of managerial experience and want to gain a leading edge in the business world. Designed for people with busy schedules, the program takes place on Saturdays. The curriculum places emphasis on creative problem solving and managing complex relationships. In addition, EMBA participants benefit from inspiring discussions with their peers during which they can exchange insights and build lasting business networks.